SCK WebWorks Process

SCK’s talented analysts, designers and architects work in close collaboration to discover our clients’ web communications goals. Based on these goals, and our deep understanding of the audience, new technologies, marketing and communications, we develop a strategy for designing a website that will produce ongoing results that will influence behavior. This strategy is not limited to the web, we take a holistic approach to our clients’ marketing efforts to ensure everything works together. 

Understanding technology and graphic design allows our designers to balance art and science, delivering on the goals established during the discovery phase. Knowing the difference between a holistic web communications strategy and a simple website, our designers focus on usability, navigation and aesthetics as part of a cohesive strategy. They are seasoned professionals who are skilled in mediums ranging from print to animation. 

SCK’s WebTools content management system has been developed with the focus on design-driven technology. The easy-to-use administrative tools enable you to keep your website’s dynamic content current while saving you the outside expense of maintenance. This modular system can grow to fit your needs and can be customized by our developers to achieve a wide range of web strategies. 

Our website maintenance training session for your staff lives on after we walk out the door. We understand how roles change within a company. That’s why we provide a custom manual, so knowledge does not get lost and your website's content can be regularly and easily maintained.  

A website is not successful if no one is using it. SCK will work with you to execute your eMarketing plan to drive traffic to the site. We understand the latest trends in social media, what works and what doesn’t and then implement online and offline campaigns to continually build a relationship with your visitor. 

SCK stays on top of your website’s analytics, current industry trends, return on investment and search engine optimization to ensure that the web communication systems developed are performing as planned. This critical final step of our overall process represents the difference between a static website and a living web system that continually performs for our clients.