A couple years back I was sitting in a college auditorium listening to a presentation from an administrator welcoming the new freshman class of students and parents, I was the one of the parents. It was an emotional day and I really wanted to focus on “last minutes” with my daughter verses all the ceremonies and traditions of the school. Basically, I was not into it; Read More »

I was watching a crew rowing team glide down the river and reflecting how graceful they were, eight people rowing in perfect sync. I have rowed with a crew team and if one person is slightly off everyone on the boat struggles or dumps the boat. I think a social media marketing campaign is very similar to rowing, all the components need to work together or you will sink. Read More »

You should include is a line item for imagination in next years budget. The Web 2.0 tools and services can be used for a powerful eMarketing campaign with very modest budgets. You see, some of the most successful eMarketing campaigns are not about big budgets but rather about interesting hooks using current trends and hot topics. What you need to do is open your mind and let the creative juices flow to tell your company’s story. By doing so, you can hit your marketing milestones including enhancing your search engine rankings, driving relevant traffic to your site and demonstrating your skill while expressing your firm’s personality… it’s all in the hook. Read More »

Recently I was sitting in a room of people trying to decide what information they wanted to put on their company intranet site. This was a group of managers who were nominated to form the intranet committee. Sitting in a closed door room they were reviewing item by item of what they thought their teams would find useful. They were practical, intelligent people yet not once did anyone say lets go back to the team and learn what information they need easy access to. Read More »