SCKattered Staff
  SCK Blog
  Photos
  Videos
SCKattered Thoughts

Simply Hiding in Plain Sight

By Barb Cagley on Wed, 10 Mar 2010 13:17:00 -0800

Yesterday, a new client told me he cannot just write us a check, go away and expect a great marketing plan. This statement stung at first. I thought he was telling me that I wouldn't be able to do a good job for him. My first reaction was that I can learn about his company, what made it special, who his audience is and find a hook that will get results. But, I now realize he was right; In order for me to best learn, he needs to be involved as my teacher. After all, nobody knows his company better than him. 
Read More »


Lazy Websites

By Barb Cagley on Fri, 26 Feb 2010 14:30:00 -0800

Imagine your alarm clock was flashing zeros at you this morning and when you did wake up the shower did not manage to produce any hot water and then, feeling perky with that extra hour of sleep and stimulating shower, you discover your car's interior lamps have been lighting the night all night long.  I think it is pretty safe to say you will spend part of the day replacing batteries and lighting the pilot of the hot water tank.  We rely on our appliances and cars to do what they were built for; when they stop working we do not hesitate to fix them.
Read More »


Create a Job Description for Your Website

By Patricia Ross on Thu, 08 Oct 2009 13:12:00 -0700

"Dear Hiring Manager,

My name is Dorothy Com. I am submitting my resume for the position of company website. I am detail-oriented, hard working and have excellent communication skills...."
Read More »


Don’t Include eMarketing in Next Years Budget

By Barb Cagley on Fri, 06 Feb 2009 13:42:00 -0800

You should include is a line item for imagination in next years budget. The Web 2.0 tools and services can be used for a powerful eMarketing campaign with very modest budgets. You see, some of the most successful eMarketing campaigns are not about big budgets but rather about interesting hooks using current trends and hot topics. What you need to do is open your mind and let the creative juices flow to tell your company’s story. By doing so, you can hit your marketing milestones including enhancing your search engine rankings, driving relevant traffic to your site and demonstrating your skill while expressing your firm’s personality… it’s all in the hook.
Read More »

Search our site
 GO
Cleveland
2221 Professor Avenue
Cleveland, Ohio 44113
216.522.9740