Barb Cagley is president of SCK, a firm she helped establish in 1996 after 20 years of designing and producing numerous award winning design projects. Her passion and skills lie in her ability to help her clients build strong relationships between their organization and their clients so value is enhanced with result-oriented solutions. Barb has won numerous professional and personal achievement awards. She is a past president of the National Association of Women Business Owners-Cleveland Chapter and co-founder of Re$tore Tremont. She is an active member of the American Marketing Association, Council of Smaller Enterprises, John Carroll University Entrepreneur Association, Entrepreneur Organization, Northeast Ohio Direct Marketing Association, and the Web Association.
Speaking Topics
Branding in a Web 2.0 World: Barbarians at the GateConfusion reigns. It is increasingly difficult to get our marketing message out there and make it stick. The internet offers us new opportunities but where do we start. We know that Web 2.0 is out there but not quite sure what it is or how to use it for marketing our company. If the future is user generated content how can we control our brand? These questions and topics will be discussed using industry examples case studies, and teaching a framework for determining the best way to incorporate Web 2.0 as part of an overall marketing strategy.
Intranets that Communicate, Collaborate and Innovate The Internet and Web 2.0 has changed how we communicate and collaborate with the world outside the firewall. Cutting-edge organizations are using the same tools inside the firewall to communicate, collaborate, and innovate. This session will show how Web 2.0 technologies used inside an organization via their Intranet, can reigniting passion and drawing individuals together regardless of location. Communicate, collaborate, and innovate to close the gap between what people can do at home and office while building a sense of control to create a productive team environment.