The home page design features a set of emotionally powerful rotating images with a descriptive statement communicating WSEM’s services. To guard against site visitors missing some of the images, supporting graphics visually represent the four Centers of Excellence. Relying on images also helps better communicate with WSEM’s multi-lingual audience. The donation link balances fundraising and friend-raising, including a feature allowing visitors to sign up for newsletters and other news, thus encouraging visitors to come back and/or start building a relationship with WSEM.