Identity, Website, Flash Animation, Brand Positioning, Marketing Materials

KS Associates: Cross-Selling Services Online
 
KS Associates demonstrates its four distinct service lines in a custom animation on the home page, thus ensuring that site visitors understand the full range of services KS offers. This award-winning strategy is carried through on the print marketing material through the creation of individual inserts for the corporate brochure. A direct mail program and email templates were also developed to drive traffic to the website.
The Challenge
  • Establish a cohesive look to unify company-wide marketing efforts.
  • Deliver an online experience that reflects a new brand platform and an updated logo.
  • Improve the breadth and depth of content – making it easier to cross-market its services while making it more useful for the target audience.
  • Drive qualified traffic to the website and develop more and better leads.

  The Solution
SCK segmented the site to better focus general company information as well as information targeted to particular business groups. Each business group’s section has its own news, representative projects and other information relevant to its particular marketing needs.
 
The representative projects for each group were designed to be easily updated. With little training, the KS staff has the ability to add, update and delete projects within each business group – keeping the site fresh and current – while also allowing internal staff to more easily promote the latest projects.
 
Additional projects included the design and development of a direct-mail campaign, along with an e-newsletter campaign for internal and external communications.
 
Website Technology
  • Flash Animation
  • HTML, JavaScript and CSS
  • Designed and Programmed to be Easily Updated Using Macromedia Dreamweaver & Contribute
  • Email Template and Landing Page

www.ksassociates.com

Search our site
 GO
Cleveland
2221 Professor Ave.
Cleveland, OH 44123
216 522 9740
Chicago
5412 N. Harlem Ave., #326
Chicago IL 60640-1005
312 899 0908