Website, WebTools Content Management System, Search Engine Optimization, Marketing Brochure

BrownFlynn’s Marketing Materials Demonstrate its Expertise While Also Serving as an Industry Resource
 
Integrating corporate responsibility and sustainability practices into the operations of Fortune 500 corporations is a new and difficult concept to introduce. But by employing a problem/solution format in the site’s home page navigation, the educational process of the visitor is made easier. The brand approach is carried through on the printed marketing materials, thus providing a consistent message.
The Challenge
  • Redesign website to reflect updated brand image.
  • Update content to reflect focus and key messages
  • Clearly identify their six distinct business areas
  • Expand client list from a local level to national and global levels
  • Serve as a resource center that positions BrownFlynn as experts and educators
   The Solution
To reflect BrownFlynn’s focus, SCK redesigned the web site with a sophisticated and highly specialized interface, applying BrownFlynn’s current branding guidelines. This design approach appeals to a corporate audience and focuses on business and the bottom line.

To clearly identify the six focus areas of the practice, the home page highlights each, using a question & answer approach. This interactive experience results in pulling the user into the site.

To serve as a resource center, the website content is managed by a database that allows text to be cross-referenced, providing a content-rich experience for the user, which in turn will increase repeat visitors.
 
Website Technology
  • SCK WebTools Content Management System
  • SEO Strategy
  • RSS Feeds
 
www.brownflynn.com
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Cleveland
2221 Professor Ave.
Cleveland, OH 44123
216 522 9740
Chicago
5412 N. Harlem Ave., #326
Chicago IL 60640-1005
312 899 0908