Website, Custom Content Management, Integrated Broadcast Email System, Catalog Builder, Search Engine Optimization

The Bedford Laboratories Website: a One-Stop Resource for Product Information
 
Bedford Laboratories, a division of Ben Venue Labs, sells and markets multi-source (generic) drugs. Bedford Labs needed a single, robust resource upon which their customers could rely for the most current data and other drug information. SCK’s solution? A website that Bedford Labs could maintain and update internally, thus allowing the company to more easily notify its customers and pharmacists of important updates and other useful, timely information.
The Challenge
  • Improve the breadth and depth of content – making it more useful for the target audience.
  • Update the aesthetics, overall design, navigation and usability.
  • Allow for in-house administrative capabilities in order to update text and streamline press releases.
  • Implement a search engine optimization (SEO) strategy.
   The Solution
SCK conducted a thorough analysis to define Bedford’s value propositions, competitive advantages, brand attributes and culture. SCK leveraged these findings and positioned Bedford as the company that’s “Leading the way in service, quality and health care excellence.” This statement accurately defined their brand and became the central underlying concept for the entire site.
 
Using a flexible content management system produced by SCK, Bedford’s staff can maintain the product catalog that houses all their product information and associated specifications. Whenever the online catalog is updated, a print-ready PDF is created for those who prefer a print version.
 
A sophisticated search function also enables visitors to easily find drugs. It is essential that formula or label changes be quickly conveyed to the media, pharmacists and the internal sales staff. SCK developed custom software that allows the company to get the word out via email, press releases and the website, all from a single form that’s easily maintained by Bedford’s staff.
 
The SEO strategy has consistently positioned Bedford Labs in the top ten among Google rankings.
 
Website Technology
  • SCK Content Management System
  • Web-Based Product Catalog with Dynamic Print Quality PDF Builder
  • Security and Identity Management
  • Dynamic News Manager
  • Broadcast Email System
  • Sales Force Zip Code Search
  • Search Engine Optimization
 
www.bedfordlabs.com
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